Why are our couches so darn heavy?
Hint: Because we make them from the best materials.
One of our customers recently took delivery of several COCOCO furniture pieces. When the delivery people showed up they had just completed nine deliveries for a competitor of ours. The delivery guys finished installing our customer’s three-piece sectional and as they were leaving they remarked to our customer that his COCOCO furniture weighed more than the other nine deliveries put together. That was not the first time I had heard from delivery company people about the issue of the weight of our pieces as compared to competitors. Our delivery company delivers on-line orders for Mitchell Gold, but their delivery people were surprised at the weight of ours by comparison. Those comments got me thinking: Just why is our furniture so heavy?
Once I started looking at it the answer became obvious. It is because we are building our furniture out of better materials.
Lets start with the heaviest part: The frame. We build our frames out of 100% American Oak Plytanium plywood from Georgia-Pacific. Oak is among the hardest of hardwoods so this is the best quality available. Moreover, we use at least 3/4″ thick sheets on all frames, Some get 7/8″ in some locations. Our big-box competitors are, for the most part, using 1/2″ plywood for the frames, and many, such as RH, are using Russian birch instead of oak. Birch is nominally a hardwood but it is not as hard or as heavy as oak. Our stout frames are also heavily engineered which adds to the weight.
Our signature pocketed coil spring system provides the best combination of comfort and support on the market, but having as many as 160 springs per seat ends up adding weight when compared to competitors using “no sag” springs or a drop in unit like RH uses that might only have nine springs per seat.
Similarly, our back pillows are heavy. While many big-box stores will offer a light weight dacron fiber pillow with an upgrade to down available, we start with down and offer an upgrade to a heavier microfiber denier fill we call Trillium. Trillium is heavy like down, and sits very much like down, but is far more resilient and will require less fluffing and hole its shape much better than down.
Steve Sechrest, COCOCOHome – Co-founder, Charlotte NC